High-achieving friends, I know y’all are setting some seriously ambitious goals for yourself. And you should! You are brilliant, you are striving, and you are going places. But are you ~too~ bound to your goals, or are you up for a pivot if you need to be? Today we’re talking about goal setting and the Sunk Cost Fallacy, or why you should build your goals based on where you’re going, not where you’ve been. 💥